Residential Real Estate — Cash Offers · United States
Sabra Home Buyers
'Mark' — an outbound AI follow-up specialist that booked appointments hands-free
Sabra had a pipeline overflowing with warm leads and reps losing hours to manual dialing. We deployed Mark, a high-performance outbound AI Follow-Up Specialist integrated into GoHighLevel that qualifies on four pillars and books in real time.
- VAPI
- GoHighLevel
- Outbound AI
- Four-Pillar Qualification
100%
Follow-up consistency — no manual dialing
< 90s
Average qualification call length
0
Manual CRM updates required
The challenge
What wasn't working
- Pipeline full of warm leads with no scalable follow-up.
- Reps lost hours daily to manual dialing, often reaching people not ready to sell.
- Valuable seller data lost in unlogged conversations.
- Deals cooled because follow-up wasn't fast or consistent enough.
The solution
What we built
01
Four-Pillar Qualification
Mark qualifies every homeowner against Timeline (selling within 6 months), Condition (distressed, inherited, repair needed), Motivation (divorce, foreclosure, relocation), and Price (open to a cash offer).
02
Intelligent Intent Detection
If a homeowner meets at least 2 of the 4 pillars, Mark instantly shifts into booking mode. Fewer than 2 — he wraps politely and logs the outcome.
03
Live GHL Calendar Sync
During the call Mark checks live calendar availability, offers up to 3 specific time slots within Mon–Fri 9am–6pm, and books in real time.
04
Automated CRM Enrichment
Post-call, the system phone-first looks up or creates the contact, writes all four pillar responses into custom fields, and triggers owner and staff notifications plus a lead confirmation SMS.
The results
What changed
- 100% follow-up consistency — every lead re-contacted without a rep dialing
- Only high-intent sellers reach the team's calendar
- Zero-admin workflow: outbound dial, CRM update, team notification — fully hands-free
- Reduced no-shows via instant personalised SMS confirmation
Services used in this build
Want the same system?
CRM and Lead Systems
Leads leak when they live across a phone, an inbox, and three apps. We build one pipeline where every lead is captured, routed, and followed up automatically.
Database Reactivation
You already paid to acquire every past customer and dead lead in your database. We re-engage them by SMS in your tone, and the AI voice books the ones who are ready.
AI Voice Receptionist
Most missed calls go to a competitor who picked up second. A human-sounding AI voice answers on the first ring, qualifies the caller, and books the job straight into your calendar.
Built for this industry
See the full playbook
More case studies
Auto Finance & Lending
Go Waka Car Finance
Full CRM and automation system for an 8-lender consumer finance brand
Read case studySB-326 / SB-721 Compliance
Gordon Construction Consultancy
A high-velocity lead engine for California balcony compliance
Read case studyRecruiting & Talent Placement
HELM Recruiting Agency
Unified operations system — six spreadsheets retired, one source of truth
Read case studyReady to stop losing jobs to a voicemail?
Book a short call and we will map exactly where revenue is leaking and what we would automate first.