Branch A — Ops

The systems that handle every lead, customer, and internal hand-off

Voice, chat, CRM, workflows, booking, and the managed layer that keeps it all running. Pick one wedge or run the whole stack.

Branch A is the operating layer of your business. Every offer below is deployable on its own, plugs cleanly into the next, and comes with a managed-services tail so it keeps working after launch.

01

AI Voice Receptionist

You will never lose a lead to a missed call again — and you will book appointments while you sleep.

Best fit: Home services, dental, medspa, law firms, real estate — anyone losing leads to missed calls or after-hours inquiries.

Add-ons

  • Outbound voice campaigns for reactivation and confirmations
  • Custom voice clone for the agent
  • After-hours emergency dispatch workflow

Voice Lite

Single-number AI receptionist with basic qualification and missed-call text-back.

  • 1 Vapi agent and 1 dedicated number
  • 3–5 question qualification script
  • SMS fallback for missed calls
  • Calendly hand-off

Timeline · 5–7 days

Voice Pro

Full intake, booking, emergency routing, and CRM sync.

  • Everything in Voice Lite
  • GHL or CRM integration
  • Hot / warm / cold routing
  • Live-tech transfer
  • Conversation logging and intent tagging

Timeline · 10–14 days

Voice Enterprise

Multi-location, multi-language, custom logic, and outbound voice.

  • Everything in Voice Pro
  • Multi-number routing
  • Language switching
  • Outbound callback flows
  • Custom analytics dashboard

Timeline · 3–4 weeks

AI Voice Receptionist: common questions

02

Website Chatbot & Multi-Channel AI Chat

The lower-friction companion to the voice stack — capture, qualify, and book from the site and DMs.

Best fit: Any business with web traffic or active social DMs that go unanswered.

Chat Starter

One website widget for FAQ and lead capture.

  • Pre-built widget framework
  • 20-question knowledge base
  • Form hand-off

Timeline · 3–5 days

Chat Multi-Channel

Website plus Instagram DM, Facebook Messenger, and WhatsApp.

  • Everything in Starter
  • Three additional channels
  • Unified inbox routing

Timeline · 7–10 days

Chat + Booking

Multi-channel chat with appointment booking and CRM sync.

  • Everything in Multi-Channel
  • Calendly or GHL integration
  • Qualification logic
  • Human hand-off fallback

Timeline · 10–14 days

Website Chatbot & Multi-Channel AI Chat: common questions

03

CRM & Lead Systems (GoHighLevel build-outs)

A standardised, templated CRM environment built for rapid deployment with an aggressive 5-day follow-up cadence.

Best fit: Sales Directors and SMB owners whose leads go cold in 5 minutes.

CRM Foundation

GHL sub-account, pipeline, and the basic automations every business needs.

  • 5-stage pipeline
  • Lead capture forms
  • Instant SMS and email response
  • Calendar sync

Timeline · 5–7 days

CRM Velocity

Foundation plus the 5-day aggressive follow-up engine and missed-call text-back.

  • Everything in Foundation
  • Multi-step SMS and email sequences
  • Missed-call automation
  • Lead scoring
  • Reporting dashboard

Timeline · 10–14 days

CRM Multi-Brand

White-label CRM rollout for agencies and multi-location operators.

  • Everything in Velocity
  • Sub-account templating
  • Snapshot library
  • Agency dashboard
  • Client onboarding automation

Timeline · 3–4 weeks

CRM & Lead Systems (GoHighLevel build-outs): common questions

04

Business Process Automation (n8n / Custom)

Replaces 'Zapier almost works' and manual copy-paste between GHL, Twilio, Supabase, Sheets, and Airtable.

Best fit: Operators bleeding hours on manual data entry between tools.

Automation Audit

Full stack review, automation roadmap, and ROI sizing.

  • 90-minute discovery
  • Written audit
  • Prioritised automation backlog
  • ROI estimate per workflow

Timeline · 1 week

Workflow Pack (3)

Build three production workflows from the audit backlog.

  • 3 fully tested n8n workflows
  • Error handling and Slack alerts
  • Documentation

Timeline · 2 weeks

Workflow Pack (10)

Full ops automation engagement.

  • 10 production workflows
  • Integration library
  • Monitoring and runbook
  • Team training

Timeline · 4–6 weeks

Custom Build

Bespoke automation — dispatch engines, internal tools, marketplaces — scoped per project.

  • Discovery sprint
  • Fixed-scope SOW
  • Build, test, and hand-over

Business Process Automation (n8n / Custom): common questions

05

Booking & Scheduling Infrastructure

A calendar and scheduling stack integrated and tested before launch — including no-show recovery.

Best fit: Add-on to Voice / Chat / CRM, or standalone for clients with a working CRM but a broken booking flow.

Booking Setup

Calendar integration with reminders and self-service rescheduling.

  • Google Calendar or GHL Calendar integration
  • 24-hour and 2-hour reminders
  • Self-service reschedule and cancel

Booking + No-Show Recovery

Booking Setup plus an automated no-show win-back sequence and show-rate reporting.

  • Everything in Booking Setup
  • No-show win-back sequence
  • Show-rate reporting

Booking & Scheduling Infrastructure: common questions

06

AEO & GEO (AI Search Visibility)

Get your business cited inside ChatGPT, Perplexity, Claude, and Google AI Overviews — the new SEO.

Best fit: Professional firms, B2B SaaS, and any business whose buyers ask AI for recommendations.

AEO Baseline

Entity build-out, schema deployment, and foundational citations.

  • Audit
  • Schema deployment
  • 10 high-authority citations
  • Prompt-surface baseline report

Timeline · 2–3 weeks

AEO Growth

Ongoing citation seeding and prompt-surface tracking.

  • Everything in Baseline
  • 10 citations per month
  • Monthly prompt-surface tracking
  • AI Overview monitoring

AEO & GEO (AI Search Visibility): common questions

07

Digital Clone Studio

Founder voice and likeness cloned for content production, outreach video, and inbound coverage.

Best fit: Agency owners, founders, and personal brands.

Voice Clone

ElevenLabs voice clone, training, and integration into Vapi and outbound.

  • Trained ElevenLabs voice
  • Integration into Vapi
  • Outbound voice ready

Avatar Clone

HeyGen or Synthesia avatar with five starter scripts.

  • Trained avatar
  • 5 starter scripts produced

Full Persona Studio

Voice plus avatar plus scripted content engine with monthly drops.

  • Voice and avatar clones
  • Scripted content engine
  • Monthly content drops

Digital Clone Studio: common questions

08

Web / App / SaaS / Shopify Development

Custom funnels, mobile apps, SaaS builds, and Shopify — delivered against a fixed-scope SOW.

Best fit: Agency owners and SMBs that cannot build in-house.

Conversion Funnel

1–3 page funnel with copy, design, build, and A/B-ready setup.

  • Copy
  • Design
  • Build
  • A/B-ready instrumentation

Marketing Site

5–8 page site with CMS and integrations.

  • Design system
  • CMS setup
  • Integrations

Shopify Store Setup

Theme build, products loaded, payments, and email flows.

  • Theme build
  • Products
  • Payments
  • Email flows

Custom Shopify Dev

Bespoke apps, checkout extensions, and headless builds.

  • Discovery
  • Build
  • QA and launch

Mobile App (MVP)

iOS and Android via React Native or Flutter, scoped to MVP.

  • Scoped MVP feature set
  • Cross-platform build
  • Launch support

SaaS Build (MVP)

Full-stack web app with auth, billing, and core feature set.

  • Auth and billing
  • Core features
  • Deployment

Web / App / SaaS / Shopify Development: common questions

09

Managed Services (Retainer Layer)

Monitoring, optimisation, and ongoing support — the MRR layer that sits on top of every build.

Best fit: Every Branch A client at the point of build hand-off. Default attach: Care.

Care

Uptime monitoring, incident response (next business day), and monthly health report.

  • Uptime monitoring
  • Incident response
  • Monthly health report

Optimise

Care plus monthly optimisation pass on flows and copy, and a quarterly strategy call.

  • Everything in Care
  • Monthly optimisation pass
  • Quarterly strategy call

Partner

Optimise plus dedicated Slack channel, 4-hour incident SLA, and unlimited minor changes.

  • Everything in Optimise
  • Dedicated Slack channel
  • 4-hour incident SLA
  • Unlimited minor changes

Managed Services (Retainer Layer): common questions

010

AI Consulting

Strategy, automation audits, stack evaluation, ROI modelling, and roadmap.

Best fit: Larger SMBs and professional firms not yet ready for a full build.

Strategy Sprint

2-week engagement covering discovery, stack audit, 12-month automation roadmap, and ROI model.

  • Discovery interviews
  • Stack audit
  • 12-month automation roadmap
  • ROI model

Fractional AI Lead

Ongoing advisory with two calls per week, async Slack support, and vendor selection.

  • 2 calls / week
  • Async Slack support
  • Vendor selection

Workshop / Training

Half-day or full-day onsite or virtual workshop for the client team.

  • Tailored agenda
  • Live workshop
  • Follow-up materials

AI Consulting: common questions

Automation & Infrastructure: how it works

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