Branch B — Demand

The engines that fill the pipe with booked meetings

Outbound, ads, content, reactivation, and referral — every offer designed to land qualified meetings on the calendar.

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Branch B generates the demand. Branch A handles it. Every offer below is built to land qualified meetings on the calendar, with reporting that maps spend to booked revenue.

GTM-as-a-Service (Flagship Demand Offer)SMS & Email Copy (Hyper-Personalised)Meeting Booking EngineReferral Marketing SystemsSocial Content AutopilotMeta Ads (Facebook + Instagram) ManagementDatabase Reactivation

01

GTM-as-a-Service (Flagship Demand Offer)

End-to-end go-to-market engine: ICP → enrichment → outbound playbook → booked meetings.

Best fit: SMBs with a product but no pipeline; agencies that want a turnkey outbound engine without hiring SDRs.

GTM Foundation

ICP definition, data build, and single-channel sequence.

  • ICP doc
  • 2,500-account list (Apollo + Clay enriched)
  • 1-channel sequence (email or SMS)
  • Reply handling

Timeline · 3 weeks setup

GTM Multi-Channel

Foundation plus email, SMS, and LinkedIn orchestration.

  • Everything in Foundation
  • 5,000 accounts / month
  • 3-channel orchestrated sequences
  • A/B testing
  • Weekly reporting

Timeline · 4 weeks setup

GTM Full-Stack

Multi-Channel plus outbound voice and a dedicated SDR layer.

  • Everything in Multi-Channel
  • Vapi outbound voice
  • Qualified-meeting hand-off
  • Slack alerts
  • Dedicated account strategist

Timeline · 5–6 weeks setup

GTM-as-a-Service (Flagship Demand Offer): common questions

02

SMS & Email Copy (Hyper-Personalised)

AI-generated, Clay-enriched SMS and email copy built for 5-minute lead-response windows and 5-day follow-up sequences.

Best fit: Clients who already have lists and infrastructure and need the copy that converts them.

Sequence Pack

One sequence, 5–7 touches, on one channel, fully written and loaded.

  • 5–7 touch sequence
  • Single channel
  • Loaded into your stack

Multi-Channel Pack

Three sequences across email, SMS, and LinkedIn.

  • 3 sequences
  • Email + SMS + LinkedIn
  • Loaded and tested

Copy Retainer

Ongoing copy production — four sequences per month plus iteration.

  • 4 sequences / month
  • Iteration on performance
  • Reporting

SMS & Email Copy (Hyper-Personalised): common questions

03

Meeting Booking Engine

Outbound and inbound qualification flows that push qualified leads straight into your calendar with a Slack alert.

Best fit: Teams that need qualified leads landing directly on the founder or rep's calendar.

Booking Engine

Lead screening logic, calendar routing, Slack alert, and no-show recovery.

  • Screening logic
  • Calendar routing (GHL or Calendly)
  • Slack alert
  • No-show recovery flow

Booking Engine + Dashboard

Booking Engine plus an Airtable command-centre dashboard with daily digest and reporting.

  • Everything in Booking Engine
  • Airtable command-centre
  • Daily digest
  • Reporting dashboard

Meeting Booking Engine: common questions

04

Referral Marketing Systems

Automated post-purchase / post-service SMS and email referral loops wired into your CRM.

Best fit: SMBs with an existing customer base ready to compound word-of-mouth.

Referral Lite

Single trigger (post-purchase), SMS and email with a share link.

  • Post-purchase trigger
  • SMS + email
  • Share link

Referral Engine

Multi-trigger flows with incentive tracking, leaderboard, and reporting.

  • Multi-trigger flows
  • Incentive tracking
  • Referral leaderboard
  • Reporting

Referral Marketing Systems: common questions

05

Social Content Autopilot

Automated branded content generation and posting across LinkedIn, Instagram, TikTok, and Facebook.

Best fit: Top-of-funnel air cover so outbound lands on a warm brand.

Content Lite

3 posts per week on 1 channel.

  • 3 posts / week
  • 1 channel
  • AI-assisted + human editorial

Content Standard

5 posts per week on 2 channels.

  • 5 posts / week
  • 2 channels
  • AI-assisted + human editorial

Content Pro

Daily posting across 4 channels with reels and shorts repurposing.

  • Daily posts
  • 4 channels
  • Reels / shorts repurposing
  • AI-assisted + human editorial

Social Content Autopilot: common questions

06

Meta Ads (Facebook + Instagram) Management

Paid social creative, campaign build, audience targeting, and optimisation — funnelled into your operating system.

Best fit: Clients ready to funnel paid social into the same AI voice + SMS + GHL pipeline Branch A runs.

Ads Starter

Up to $3K/month ad spend, 1 campaign, 3 creatives per month.

  • 1 campaign
  • 3 creatives / month
  • Weekly optimisation
  • Monthly report

Ads Growth

$3K–$15K/month ad spend, 3 campaigns, 8 creatives per month.

  • 3 campaigns
  • 8 creatives / month
  • A/B testing
  • Landing-page integration

Ads Scale

$15K+ /month ad spend, full-funnel campaigns with a dedicated strategist.

  • Full-funnel campaigns
  • Dedicated strategist
  • Weekly reporting calls

Meta Ads (Facebook + Instagram) Management: common questions

07

Database Reactivation

Revenue-engine campaigns against dormant CRM lists via SMS, email, and voice.

Best fit: SMBs sitting on thousands of old leads. The fastest ROI proof-offer.

Reactivation Sprint

Up to 2,500 records via SMS and email.

  • Segmentation
  • SMS + email sequences
  • Reporting

Reactivation Multi-Channel

Up to 10,000 records via SMS, email, and outbound voice.

  • Segmentation
  • SMS + email + Vapi voice
  • Reporting

Reactivation Engine

Ongoing monthly campaigns across the full multi-channel stack.

  • Monthly campaigns
  • Full multi-channel
  • Performance reporting

Database Reactivation: common questions

Sales Generation & GTM: how it works

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